In recent times, the Tourism sector in Uganda has experienced a remarkable transformation, thanks to the visionary leadership of Tooro King Oyo Nyimba Kabamba Iguru.
Key players in the industry are expressing their appreciation for the King’s efforts, citing various developmental reforms that have had a positive impact.
One standout achievement is the documentary titled “Rwenzori Source of Life,” set to be launched at the International University of East Africa (IUEA) in Kampala.
Documentary’s Impact on Tourism
The documentary, a brainchild of King Oyo, has been identified as a pivotal factor in the revival of Uganda’s tourism sector, which suffered setbacks due to the effects of the COVID-19 pandemic.
During a press briefing held at IUEA’s main campus in Kansanga on Tuesday, the documentary was hailed as a catalyst for positive change.
Daniel Irunga, senior brand officer at the Uganda Tourism Board, shared compelling statistics to underscore the documentary’s influence. “In 2021, 521,000 tourists visited Mountain Rwenzori.
By 2022, this number increased by 50%, and as of now, towards the close of 2023, we have welcomed close to a million tourists,” Irunga announced. This notable surge is attributed to the captivating narrative and visual storytelling presented in the “Rwenzori Source of Life.”
Positive Outlook for Uganda’s Tourism
Irunga expressed optimism about the future of Uganda’s tourism sector, emphasizing that the four-time award-winning documentary, along with other strategic initiatives, will contribute significantly to a full recovery.
The documentary not only showcases the natural beauty of the Rwenzori Mountains but also highlights the cultural richness of the region, providing a unique and immersive experience for visitors.
Origins of the Documentary
Hon. Joan Kantu Else Adyeeri, the tourism minister in the Toro Kingdom, shared insights into the genesis of the documentary.
According to Adyeeri, the idea for “Rwenzori Source of Life” was conceived in King Oyo’s sitting room at his palace in Fort Portal in June 2021.
Despite the challenges, the King’s resilience and commitment to promoting tourism led to the successful realization of this ambitious project.
Tooro King Oyo Nyimba Kabamba Iguru’s visionary leadership has not only initiated developmental reforms but has also played a pivotal role in rejuvenating Uganda’s tourism sector.
The “Rwenzori Source of Life” documentary stands as a testament to the King’s dedication to showcasing the beauty and cultural heritage of Uganda.
As the documentary prepares for its launch at IUEA, the anticipation is high, and the positive impact on tourism is expected to reverberate for years to come