The Ministry of Tourism, Wildlife, and Antiquities is spearheading the promotion of agro-tourism in Uganda through familiarisation and study tours, focusing on Western Uganda. These tours highlight key destinations such as Lake Mburo National Park, Emburara Farm Lodge, and Kyamuhunga Tea Estates, demonstrating the potential of agro-tourism to offer educational and immersive experiences while strengthening Uganda’s tourism sector.
Geoffrey Seremba, Under Secretary of the Ministry of Tourism, has reaffirmed the Ministry’s commitment to developing agro-tourism as a critical component of the country’s broader tourism diversification strategy. According to Seremba, agro-tourism contributes to economic growth and provides new opportunities for farmers and rural communities, fostering a more inclusive and sustainable tourism industry.
Agro-Tourism as a Sustainable Growth Strategy
The Ministry’s emphasis on agro-tourism aligns with national efforts to increase tourism revenue, enhance rural economies, and create employment. By promoting destinations that integrate agriculture with tourism, Uganda is developing sustainable agro-tourism products that appeal to both domestic and international travelers.
Seremba emphasized the significance of agro-tourism in Uganda’s long-term tourism strategy, stating:
“By harnessing the power of agriculture and culture, Uganda can create a sustainable and inclusive tourism sector that benefits local communities and boosts the country’s economy.”
He further highlighted the need for diversification within the tourism sector, asserting:
“Our goal is to diversify Uganda’s tourism products, as it’s essential for the growth of the sector. Agro-tourism can play a major role in ensuring that tourism is not only sustainable but also equitable for rural populations.”
The Intersection of Agriculture and Tourism
The relationship between agriculture and tourism is deeply complementary, with both sectors playing a vital role in Uganda’s economy. Seremba elaborated on this synergy:
“Agriculture and tourism are two sectors that fully complement each other. By promoting best practices in both, we can generate income for local communities while preserving Uganda’s cultural and natural heritage.”
Although the development of agro-tourism will take time, Seremba expressed confidence that, with proper planning, investment, and support, agro-tourism can become a cornerstone of Uganda’s tourism industry.
Economic and Cultural Benefits of Agro-Tourism
Agriculture remains a vital pillar of Uganda’s economy, contributing approximately 24% of the GDP and employing 68% of the workforce. The integration of agro-tourism is expected to further enhance economic growth by attracting investment, generating employment, and supporting rural development.
With global tourism trends shifting towards eco-conscious and sustainable travel, Uganda’s agro-tourism sector offers a unique opportunity to attract travelers seeking authentic, nature-based experiences. Visitors can explore organic farming, participate in conservation practices, and enjoy farm-to-table dining experiences, all of which align with the increasing demand for environmentally responsible tourism.
Beyond economic benefits, agro-tourism plays a crucial role in preserving Uganda’s traditional agricultural practices and cultural heritage. Tourists can gain insights into farming techniques passed down through generations while supporting local communities and conservation efforts.
Uganda’s Position in the Global Agro-Tourism Market
Globally, agro-tourism is one of the fastest-growing segments within the tourism industry. According to the World Tourism Organisation, travelers are increasingly seeking destinations that provide immersive, culturally rich, and environmentally sustainable experiences. Given Uganda’s strong agricultural base and rich cultural traditions, the country is well-positioned to tap into this emerging market.
To fully harness the potential of agro-tourism, the Ministry of Tourism, Wildlife, and Antiquities is focused on investing in infrastructure, raising awareness of Uganda’s agro-tourism offerings, and empowering rural communities. By implementing these strategies, Uganda has the potential to emerge as a leading agro-tourism destination in Africa, unlocking new economic opportunities while preserving its cultural and natural heritage.
